I started my first market update of 2020 with a series of news headlines:

• “Housing prices hit record high in Halifax,”
• “Nova Scotia average home sale prices took a big jump in the past year,”
• “This Hydrostone home sold for $80,000 over the original asking price.”

Housing prices in Halifax have been just as newsworthy in 2020, with 7 properties in the urban core selling for over $100,000 above asking.

In 2020, we saw the average house price in Halifax rise by 14.6% (compared to the norm of 4-6% annually) leaving first-time buyers with fears of being priced out of the market. 

What didn’t happen: Back in the spring, CMHC CEO Evan Siddall forecasted a 9-18% drop in average house prices over the next 12 months. This prediction was based on the belief that we would see a high number of foreclosures once homeowners were no longer able to defer mortgage payments. 

With prices on the rise and increasing homeowner equity, it is unlikely we will see a high number of foreclosures as sellers in financial trouble will opt to sell rather than foreclose. Several Canadian economists have spoken out and said the CMHC Housing Market Forecast is no longer relevant.

​We started 2020 with record low inventory levels in Halifax, entrenching the sellers’ market that had been building in our city since 2018.

Add in a pandemic and we saw the number of new listings drop between 65-70% each week as sellers held off on listing their properties amid uncertainty in the market and fear of community spread.

What’s causing these record low inventory levels? Millennials.

The Demographic cohort following Generation X and preceding Generation Z, are now 27-40 years of age and have entered their peak home-buying years. Millennials make up 31% of the population in North America and represent 45% of new mortgage applications. What we are experiencing is termed the Millennial Draw Down. 

As such a significant portion of the population enters the housing market for the first time, we are seeing Millennials buy up home inventory at a faster rate than the inventory comes to market.

What slim pickings mean for buyers: Low inventory means you need to be on your toes when you go house hunting—the best homes will likely be snatched up fast. Check out my post on buying a home in a seller’s market for more tips.

​The timing of the first wave of COVID-19 in our province disrupted our Spring market which is usually considered the hottest season for real estate. We often see the highest number of new listings and highest number of sales in the spring, but this year people pushed pause on their real estate goals—unable to take advantage of the buying or selling process as it once was.

The lack of a traditional spring market didn’t hurt our overall annual sales numbers. A surge in home sales toward the end of 2020 actually made up for the spring market losses.

13,923 properties sold in Nova Scotia over the course of 2020. This was an increase of 13% from the same period in 2019 and marked the highest level of any year in history, beating the previous record set in 2019 by more than 1,500 sales.

​In a sellers’ market, there is always the temptation to push the envelope on pricing; to price slightly above the market and set a record price for your home and the neighbourhood. 

However, pricing your home above market value will decrease the number of showings your home gets when it hits the market—and the key to getting multiple offers on your home is having multiple showings.

When you price your home slightly lower, it can often create a frenzy among buyers and drive up the price. 

Have you ever watched an auction? It's like that, where everyone wants to acquire the home for a bargain, but the demand and attention it gets from other buyers increases the resulting sale price and maybe sets a record price for your neighbourhood. 

This doesn't mean you have to give away the farm. When looking at recent solds for your neighbourhood, it’s best to list your home as a slight discount—not at a slight premium—to attract the most buyers' attention.

In Real Estate, they say Location! Location! Location! But as a seller looking to maximize your sale price, the phrase should be Preparation! Preparation! Preparation!

You're not trying to create a situation in which your home barely edges out the listing down the street in the hearts and minds of your target buyer. If you want multiple offers, you need multiple buyers to fall deeply in love with your home—enough to bid above the list price and enough to compete with others for it.  

And this work starts weeks before you hit the market.

To generate multiple offers, prepare your home by ensuring it is: 

• Cleaned (inside and out): closets, basements, garages and crawl spaces.
• Landscaped: buyers can rule out properties in less than 8 seconds, highlighting why curb appeal is so important.
• Decluttered: reduce closets and cupboards by 50%
• Staged: this includes fresh paint, carpet, countertops and other things that need replacing. 
• In perfect working order: pre-list is the time to take care of all those general maintenance items you have been putting off for years

​And get ready to sing your homes’ praises. If you've done any major home improvements or replaced any appliances or systems lately, market that! Show off how immaculate, adorable and move-in ready your home is now—and tout its great working condition for the long run.

Have a plan to maximize your property’s exposure on the market. The first step is sharing your property BEFORE you list.

‘Coming Soon’ messaging can double your marketing exposure and have buyers lining up the day it lists.

Coming soon or pre-list marketing could include a “for sale sign” with a coming soon rider, a social media teaser campaign or direct mail to your neighbours since they already know how great it is to live on your street.  

With effective pre-list marketing, you can start racking up the showing requests even before you hit the MLS.

Pro tip: Host an agent pre-view the day before you hit the market. Agents love the opportunity to share off-market properties with their clients so an agent pre-view can help generate that buzz you’re looking for. 

If you’re thinking of listing your property and you aren’t sure if right now is the best time, I’d love to chat about some things you can do to prepare your home for listing.

Giving can be one of the most rewarding parts of the Holiday season, but finding the perfect gift can also be quite stressful.
 
So if you're finding yourself in a situation where you need to grab a last-minute gift for your sister-in-law in time for dinner on Friday, I've got you covered. These are just a few of my favourite local gifts to give—and don't fret, I've already checked ahead to see if they still have gifts available for you! 

Their ​Holiday Gift Boxes make the perfect gift for friends, family or colleagues to enjoy that holiday party vibe at home in their own bubble. Each box includes: a bottle of wine (choice of Sparkling, White or Red), 3 x 150g wedges of Cheese (that’s a lot!), their house-made Cold Snap Pear & Cranberry Chutney, house-made Chocolate, and their own Sea-Bound Coast Crisps. All tied up with a ribbon and personalized gift note! You can also upgrade your wine to a special Cellar Selection for $20 more.​
Order yours here by December 22nd to receive it on the 23rd. 

Lucky Penny is one of my go-to coffee places when I need a pick-me-up between showings. Their gift boxes feature locally made goods including freshly roasted coffee, local preserves, house-made granola and the hard-to-find King North chocolate. These gift boxes are great for giving the experience of a cozy morning cup of their favourite beverage when you can't be there to enjoy it together. 
They have boxes for the coffee lover and tea lover, as well as one for the maritime pantry box for sending to friends away from home. You can check them all out right here. 

Nothing says Christmas quite like taking a stroll down to Inkwell to pick up greeting cards. I had mine custom created by Hello Sweetie this year, but if you're looking to get your hands on cards or gifts by local makers, Inkwell supports over 200 independent artists in this one location. They curate their products with a focus on illustrative items, the boutique showcases an array of handmade products—art prints, homewares, ceramics, textiles, jewellery, apothecary and other great gift ideas—that would make a perfect last-minute pick. Check out their website for details on how to arrange your order for curbside pickup or stop by in person.
​Just be aware they're only allowing for 3 people in at a time and, as always, masks are mandatory. (Find there's a bit of a line? Check out Taiyaki52 next door for a warm cup of tea or coffee while you wait).

Good Robot is a staple for summers in Halifax. Their beer garden is located at 2736 Robie Street in Halifax and their retail hours are between 12 pm-9 pm daily. While the taproom is currently closed, you can still pick up your favourite brews safely. If you have someone who loves craft beer, you can surprise them with Good Robot beer, gift wrapped and delivered right to their doorstep.
​The last day for delivery is December 22nd so make sure you grab yours asap. 

You might know the name Compass Distillers from the beginning of the pandemic when they started producing hand sanitizer to help with shortages across Halifax. In a normal year, they're better known for Artisan Craft Spirits made from scratch, with locally sourced ingredients, by people who have a passion for the process and the result. 
For the gin lover in your life, I recommend their Gin Royal.

​Gin Royal is distilled with Nova Scotian wheat and classic gin botanicals. Slightly sweetened with royal jelly & local honey, this royal blue gin derives its regal colour from an infusion of butterfly pea blossom and a dollar from every purchase helps protect the bees!. Limited retail hours available for pick up. 

Nothing says celebration more than sparkling wine and Benjamin Bridge makes internationally recognized sparkling wine right here in Nova Scotia. Produced essentially the same way as Champagne, with all the labour intensive rituals, craftsmanship, and care, their NV Brut is a premium sparkling wine for  a fraction of the cost of Champagne. Enjoy a glass with your turkey or as a toast to 2021. 

The winery is located in the Gaspereau Valley but for those in the  Halifax Metro, they offer contactless free delivery, right up until Dec 24​. Order online right here. 

Lightfoot & Wolfville is owned and operated by the Lightfoot family who have been farming in the Annapolis Valley for eight generations.  This year I've been enjoying their gift boxes, since it takes a lot of guesswork out of delighting my friends and loved ones. Gift boxes range in price from $50 - $100 dollars and include a bottle of their fantastic wine and some Lightfoot & Wolfville merchandise. Their soy wine bottle candle in Chardonnay, Lemongrass and Tea Tree is one of my favourite housewarming gifts. They are offering contactless delivery in HRM, the Valley and South Shore.  The cutoff for Christmas Eve delivery is Tuesday at midnight.

Nimbus produces more than fifty new titles a year on a range of subjects relevant to the Atlantic Provinces— children’s picture books and fiction, literary non-fiction, social and cultural history, nature photography, current events, biography, sports, and cultural issues.
 
I recommend 'If I Had an Old House on the East Coast.' for anyone who loves old houses or who might be away from home this holiday. With a deep appreciation for the East Coast, This book shares a dream of falling in love with an old house and breathing new life into it and is beautifully illustrated by Nova Scotia artist, Kat Frick Miller They're open until noon on the 24th via the Open Book Coffee next door who stocks their titles!

After a year that marked one of the hottest real estate markets on record in Nova Scotia, I'm looking forward to safe and happy holidays with my family while these local companies help with the contactless delivery of gifts to friends and loved ones across the province. 

​When you think about the holidays, buying or selling a home might not be at the top of your holiday list. But here in Nova Scotia, the market has continued to see strong demand from buyers and many homeowners are taking advantage of the market to get the best price for their home. If you're thinking of listing this holiday season, here are my top tips for selling your home during the holidays.

One of the advantages of selling your home over the holidays is that cozy decorations can make your home feel extra welcoming. Wrap a string of twinkling lights around the bannister, drape a garland over the mantelpiece—but be careful not to overdo it. Large decorations can crowd your home and distract buyers.

Bonus tip: Pack away some of your year-round décor before adding any holiday decorations to avoid overcrowding. 

Your home’s exterior can appear starker and less inviting in the winter months. Take advantage of this warm late-fall weather to enhance your home’s curb appeal by touching up paint, cleaning the gutters, and sprucing up the yard.

And be sure to keep buyers’ safety top of mind if we end up with a 'White Christmas' by keeping stairs and walkways free of snow and ice.

Bonus tip: Take it easy on the inflatable lawn decorations and Griswold-style light displays. Less is more when it comes to exterior decorations. Simple string lights can help play up your home’s architecture and won’t come across as tacky.

Now is not the time to save a few dollars on your heating bill. Make sure you crank the heat to make your home feel warm and inviting for buyers escaping the cold. A cozy home will encourage buyers to linger and admire your home’s best features.

In a seller’s market, it can be tempting to try to push the envelope on price but around the holidays, when fewer buyers are searching, you run the risk of spending too many days on the market and making it harder for serious buyers to find your home.

Looking for more information on pricing? We did a whole newsletter on different pricing strategies: Read it here. ​

Homebuyers are pickier about booking showings when they start to hibernate during the colder months. Make a good impression by offering lots of flattering, high-quality photos of your home.
​
Bonus tip: Have spring and summer photos of your home available so buyers can see how your home looks year-round.

Life can be hectic during the holidays, and it may not be convenient to show your home if you’re cooking a holiday meal or if you have plans to celebrate with your bubble. It’s better to block off times that you are unwilling to show your home in advance so that buyers can plan accordingly versus declining showings after you have received the request.